Thrive Automator


Thrive Automator is a FREE plugin that lets you create powerful automations by connecting your favorite tools with your WordPress website.

Explore the official Thrive Automator page

Have you ever wished you could automatically add customers to your email list when they purchase a product?

Or automatically give new customers or clients access to an online course as soon as they make a payment?

How about automatically tagging your most engaged blog commentors in your email marketing service, so you can send them a special offer or ask them for a great testimonial to add to your website?

Join over 15,000 Thrive Automator users and build your own WordPress automations today!


No weird ”freemium” bait and switch. No intrusive ads. No limits.

Many other ’automation’ plugins pretend to be free, but then ask you to pay for additional functionality, like Filters and Delays. With Thrive Automator, everything is included for the low price of completely FREE!

Install Thrive Automator on your website today and immediately start building powerful automations to help grow your online business.


Thrive Automator connects to your favorite tools, plugins, services and web applications, allowing you to automate repetitive tasks and focus on growing your business.

Here’s just some of the most popular integrations that you can start using right now…

Email Marketing Apps

Connect Thrive Automator to email marketing tools, like ActiveCampaign, MailChimp, ConvertKit, and Drip. Automatically add new subscribers, add and remove tags, grant access to online courses, send and receive webhook data with WordPress and your other online tools… and much more.

Payment, Checkout & eCommerce Tools

Connect Thrive Automator to your eCommerce and payment services, like WooCommerce and Studiocart. Now you can automatically trigger automations – for example, giving them access to an online course or adding them to your email list – whenever a customer purchases a product or subscription, or receives a refund.

Marketing and CRM Services

Connect Thrive Automator to your favorite online CRM and marketing services, like Ontraport, Hubspot, and Keap (formerly Infusionsoft), to instantly pass along customer data and events to other apps in your business. Now your sales and marketing funnel can react dynamically to the customer and campaign triggers you set.

Which apps does Thrive Automator integrate with directly?

Some of these integrations require to have a 100% free complimentary Thrive Themes account to set up the connection, others simply require to have the 3rd party plugin installed.


Looking for another app that’s not in the list? You might find it’s already fully supported using webhooks.

Webhooks are a powerful and flexible way to send real-time data to and from Thrive Automator, so you can connect with ANY service that supports them.

Read more about using Thrive Automator’s powerful webhooks.

Once again: Thrive Automator can integrate with any online tool that can send or receive webhooks. No API or native integration necessary.


Want some guidance or inspiration getting started with Thrive Automator? Check out the resources below…


The best way to start exploring Thrive Automator is by creating your own automation recipes.

But if you want to learn even more about creating automations on your business website, or if you have questions about integrations and use cases, be sure to check out the resources below.

Join our Facebook group ➤ Chat with thousands of Thrive plugin users in our helpful Facebook community. We’d love to meet you and hear what you’re working on. You’re sure to find other Thrive Automator users who can help you build the perfect automations to grow your business.

Reach out to the Thrive Themes support team ➤ If you have any issues installing, activating, connecting or getting started with Thrive Automator, just drop us a message and our friendly support team will set you on the right path. Thrive Suite customers can also access premium support, to find solutions for specific use cases and business goals.

Subscribe to the Thrive Themes email list ➤ We’ll let you know about newly released Thrive Automator features, use cases, and integrations. Unsubscribe any time, no fuss.


Installing Thrive Automator on your WordPress website is easy. Just choose the method that’s easiest for you…

A) The easy, recommended method

Install Thrive Automator directly from the ‘Plugins > Add New’ section of your WordPress dashboard.

B) The more technical method

Download Thrive Automator from this page, and upload it to WordPress manually.

C) The Thrive Suite member method

If you’re a Thrive Suite member, you can simply activate Thrive Automator directly from your Thrive Dashboard. No additional steps needed.


Once you have installed Thrive Automator, don’t forget to activate the plugin too. All WordPress plugins need to be both installed and activated to work correctly.

You will now see a new Thrive Automator menu item in your WordPress dashboard.

Clicking this new menu item will open a welcome screen.


At this point, you’ll be prompted to install a lightweight plugin called Thrive Product Manager, and connect it with a FREE Thrive Themes account. This allows Thrive Automator to connect with all your favorite apps and services, including WooCommerce and 20+ email marketing services.

All of this is totally free and only takes around a minute.

(You can skip this step, but Thrive Automator will be limited to just the basic WordPress actions and installed 3rd party plugins integrations.)

And you’re ready to start building your own integrations to help grow your website audience and online business!

Read our helpful tutorial on installing and setting up Thrive Automator


When you say FREE do you mean FREEMIUM?

Nope… We really mean FREE!

There are no hidden premium features or limits you need to pay to remove!

Where can I find a list of all apps and integrations supported by Thrive Automator?

You can explore the Thrive Automator app library here.

In addition, remember that ANY app, tool and service that supports webhooks can also be used with Thrive Automator. You can learn more about Thrive Automator’s powerful webhooks features here.

Do I need to know any coding to use Thrive Automator?

No coding skills necessary! We’ve built Thrive Automator to be easy to use for people of all technical backgrounds.

We’ll guide you through any technical steps regarding API keys or webhooks to connect your favourite apps, but really, they’re mostly just a matter of copy-and-pasting.

I have an idea for a cool automation — where can I submit my idea?

That’s amazing! We can’t wait to hear from you.

You can submit your ideas and suggestions on this feedback form.

This form is closely monitored and will guide our product development roadmap for Thrive Automator.

Will XYZ plugin or app integrate with Thrive Automator?

We’re actively contacting 3rd party developers to integrate with Thrive Automator. And you can help us with that!

If you want us to add a 3rd party integration to Thrive Automator, please ask them to get in touch with us! Send them to this page where they can find all the information they need to develop their integration with Thrive Automator.

Also, let us know about your integration ideas & requests via this feedback form so we can gauge interest for specific 3rd party tools.

What can I expect in terms of updates and new features?

We’re actively contacting 3rd party developers to integrate with Thrive Automator AND we’re adding many existing API and webhook features ourselves.

This means you’ll see many more integrations and possibilities in the future!

Does Thrive Automator need Thrive Suite to function?
Not at all.

Thrive Automator works fully without the other conversion-focused tools included inside Thrive Suite.

Although Thrive Automator is available for FREE here, it does become a whole lot more powerful if and when you’re ready to join it with the Thrive Suite toolkit.

You can find out more information about Thrive Suite here.

Will Thrive Automator slow my website down?

No way.

Your automations take a split second to trigger, and they only trigger when a specific event occurs.

In fact, Thrive Automator is designed to speed up your entire business processes by saving you time on repeated tasks.

Do I need an online business to use Thrive Automator?

Thrive Automator works great on any WordPress website that needs to talk to other online apps, services, tools and platforms.

Even if you don’t currently run an online business, you’ll probably find a ton of automations that can help your website grow and thrive.

Do you offer refunds?

Thrive Automator is 100% free – no refunds needed!


July 23, 2023 1 reply
I love this software. Thrive Automator developers, if you’re listening…Please, please, please add the functionality so that Automator can update DATE type fields in ActiveCampaign. Currently, it can only update name, email, and text fields in ActiveCampaign. This is crucial for anyone running events or courses that begin on a specific date where the client can invite a friend or spouse along.
October 3, 2022 1 reply
I’ve been using the entire Thrive Suite for years, and Automator for about a year. I use it to integrate between my website and ActiveCampaign. I create a different experience between people and my website depending on whether they are signed in to it, are members, signed out, in the middle of a campaign, etc. It’s perfect for segmenting my contact database. The thing that’s great about it is that you can use webhooks. Another great thing is that it’s just one tool from their full suite, so they have plenty of revenue to keep this plugin current. In fact, it’s updated very frequently. Sometimes weekly, sometimes daily. I’ve seen updates PRIOR to wordpress being updated.
Read all 4 reviews

Contributors & Developers

“Thrive Automator” is open source software. The following people have contributed to this plugin.


“Thrive Automator” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “Thrive Automator” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


1.21.2 – 2024-06-26

  • Minor fixes and improvements

1.21.1 – 2024-06-21

  • Minor fixes and improvements

1.21 – 2024-06-18

  • Minor fixes and improvements

1.20 – 2024-03-21

  • Minor fixes and improvements

1.19 – 2024-02-14

  • Minor fixes and improvements

1.18 – 2023-12-06

  • Minor fixes and improvements

1.17.2 – 2023-11-09

  • Minor fixes and improvements

1.17.1 – 2023-11-01

  • Minor fixes and improvements

1.17 – 2023-11-01

  • Minor fixes and improvements

1.17 – 2023-10-18

  • Minor fixes and improvements

1.16 – 2023-10-04

  • Minor fixes and improvements

1.15.2 – 2023-08-30

  • Minor fixes and improvements

1.15.1 – 2023-08-28

  • Minor fixes and improvements

1.15 – 2023-08-23

  • Minor fixes and improvements

1.14 – 2023-07-26

  • Minor fixes and improvements

1.13 – 2023-06-28

  • Minor fixes and improvements

1.12 – 2023-06-06

  • Improvement: Added number field as action field

1.11 – 2023-04-26

  • Improvement: Added textarea field as action field

1.10 – 2023-03-29

  • Minor fixes and improvements

1.9 – 2023-03-01

  • Fix: Delayed automation data not being saved in some instances
  • Fix: Dynamic shortcodes showing extra data objects

1.8 – 2023-02-01

  • Minor fixes and improvements

1.7 – 2022-12-14

  • Feature: Automator data tracking support
  • Improvement: Improvement: Lower priority on load 3rd party items #improvement
  • Fix: Fix invalid route
  • Fix: @fix Automation with dynamic data could not be saved in some instances

1.6 – 2022-11-17

  • Feature: Feature: Duplicate Automation

1.5.0 – 2022-10-19

  • Fix Specific time & date triggers running at the same time
  • UI tweaks

1.4.0 – 2022-09-20

  • WordPress repository release

1.3.0 – 2022-08-24

  • Improvement WordPress post related triggers and actions
  • Fix Fix for Receive webhook tags field if not array
  • Fix The label of data objects not properly cases inside dynamic data in some instances

1.2.0 – 2022-07-27

  • Fix Under the hood fixes for some issues with the Thrive Automator app library

1.1.0 – 2022-06-29

  • Improvement Automation delay performance improvement
  • Fix Fixed an issue where running an automation multiple times would cause the shortcodes to not be properly replaced
  • Fix Fixed validation for user consent field not properly working
  • Fix Fixed an issue where fields did not have any filters displayed in some instances